[EN]
We collaborated with Birthday Agency to design the OOH posters for Hinge’s European campaign “The Moment I Knew.”
The campaign highlights the moment daters realize they’ve found something real — and are ready to delete the app.
Launched across France, Germany, Italy, Spain, the Nordics and the Netherlands, the project combines film by Pine Productions’ Malin Ingrid with photography by Marie Tomanova.
We’re proud to have contributed to Birthday’s first campaign with Hinge, bringing visual storytelling to life through out-of-home design.

[ES]
Colaboramos con Birthday Agency para diseñar los afiches de vía pública (OOH posters) de la campaña europea de Hinge “The Moment I Knew.”
La campaña celebra el momento en que las personas se dan cuenta de que encontraron algo verdadero y están listas para borrar la app.
Lanzada en Francia, Alemania, Italia, España, Países Nórdicos y Países Bajos, el proyecto une el cine de Malin Ingrid (Pine Productions) con la fotografía de Marie Tomanova.
Estamos orgullosos de haber sido parte del primer lanzamiento de Birthday junto a Hinge, aportando nuestra mirada en diseño y storytelling visual.

Credits

Agency: Creative collective, Birthday
Founder: Corinna Falusi
Partner: Jamie Standen
Partner: Erik Norin
Creative director: Maite Albuquerque
Creative: Yara Dalens
Creative: Bénédicte Morin
Strategist: Lisa Cadwallader
Strategist: James Fraser
Writer: Tina Blech
Writer: Sjo Schütt
Writer: Mara Rizzetto
Writer: Francesca Musetti
Writer: Karly Brooks
Writer: Alexander Rehm
Design studio: Kinoto Studio
Project manager: Alexandra Szilagyi
Producer: Ysabel Knyphausen
Producer: Margaux Ravis
Producer: Matilda Altho
Consulting partner: Sherri Chambers
Print production: Yann Reignier
Consulting partner: Sherri Chambers
Production company: Pine