BRAND ID
Parkette
Hamilton, Canada
2023
Photos: Spencer Blackwood
Hamilton, Canada
2023
[EN]
Parkette is a thoughtfully curated boutique in Hamilton, Canada, offering beautifully crafted clothes, toys, accessories, books, homeware, and more. The name is a nod to a local term that describes a small park with play areas for kids.
Our mission while defining parkette’s identity was to capture the essence of its core principle: "Forever fun." Our logo, a versatile mascot and icon, is at the heart of the brand. It embodies the spirit of Parkette, serving as a symbol of playfulness and creativity, where you're invited to shape and reinterpret as you please, making it your own.
Additionally, we developed a vibrant color palette and a collection of childlike illustrations to enhance the experience of Parkette.
[ES]
Parkette es una boutique en Hamilton, Canadá, que ofrece ropa, juguetes, accesorios, libros, artículos para el hogar y mucho más. El nombre hace referencia a un término canadiense que describe a un tipo de plazoleta con área de juegos para niños.
Nuestra misión al definir la identidad de Parkette era capturar la esencia de su principio rector: "Diversión por siempre". Nuestro logotipo, es una mascota/ícono que representa el corazón de la marca. Encarna el espíritu de Parkette, sirviendo como un símbolo de alegría y creatividad, que te invita a moldear y reinterpretar a tu gusto. Además, desarrollamos una paleta de colores vibrantes y una serie de ilustraciones que acompañan al espíritu de Parkette.
·ᴥ·
Have fun!
Parkette is a thoughtfully curated boutique in Hamilton, Canada, offering beautifully crafted clothes, toys, accessories, books, homeware, and more. The name is a nod to a local term that describes a small park with play areas for kids.
Our mission while defining parkette’s identity was to capture the essence of its core principle: "Forever fun." Our logo, a versatile mascot and icon, is at the heart of the brand. It embodies the spirit of Parkette, serving as a symbol of playfulness and creativity, where you're invited to shape and reinterpret as you please, making it your own.
Additionally, we developed a vibrant color palette and a collection of childlike illustrations to enhance the experience of Parkette.
[ES]
Parkette es una boutique en Hamilton, Canadá, que ofrece ropa, juguetes, accesorios, libros, artículos para el hogar y mucho más. El nombre hace referencia a un término canadiense que describe a un tipo de plazoleta con área de juegos para niños.
Nuestra misión al definir la identidad de Parkette era capturar la esencia de su principio rector: "Diversión por siempre". Nuestro logotipo, es una mascota/ícono que representa el corazón de la marca. Encarna el espíritu de Parkette, sirviendo como un símbolo de alegría y creatividad, que te invita a moldear y reinterpretar a tu gusto. Además, desarrollamos una paleta de colores vibrantes y una serie de ilustraciones que acompañan al espíritu de Parkette.
·ᴥ·
Have fun!
Photos: Spencer Blackwood
![](https://freight.cargo.site/t/original/i/a11a368b680c187dfdf65e4427d26b5d175cfcdbe232c4c077f5deae3a20455d/01_2023-08-03_parkette_kinoto_casestudy-6905.jpg)
![](https://freight.cargo.site/t/original/i/651cb9b93c04742eccbe6faae5725fa530d27ae56a3497887a0e50550e71335f/LOGO_STRUCTURE.jpg)
![](https://freight.cargo.site/t/original/i/1cf019baf92356169251f7be4fb9711112975bc7c44309fb3db1b2ca167ae66d/Parkette_Logo_Animation_1920x1080.gif)
![](https://freight.cargo.site/t/original/i/8ad11f2446e53bd6ba94a07872e64dcae74575d2bcab219af5753f2ba1eb11e9/02_PUERTA_CARTEL.jpg)
![](https://freight.cargo.site/t/original/i/acae2b4102a83302fb874646a7e227d1cc9d7e8f887871a484257d4598f58de3/03_2023-08-03_parkette_kinoto_casestudy-6604.jpg)
![](https://freight.cargo.site/t/original/i/d53e2e21612c1a385f3e009d79b22fcb290b1822467a53799cdfc3234dc2f95a/05_DIVISOR_B.jpg)
![](https://freight.cargo.site/t/original/i/89b4f20a14c90311aeac31036555471f7452c423fb3e5f291a4b7644a04c9d5b/04_2023-08-03_parkette_kinoto_casestudy-6683.jpg)
![](https://freight.cargo.site/t/original/i/9d46dc9b9d525c3f439a63aa8d13dc06820ed53e05c4e353d869cb7e11859162/07_CARTEL-VENTANA_COSTADO.jpg)
![](https://freight.cargo.site/t/original/i/f3830d890cd33c477e69ef8c0d0b4aba80bc31c2710ea9d566182981dda70abd/tote.jpg)
![](https://freight.cargo.site/t/original/i/6caf86c45ed8685729b8aa3e034d1deb77237c182c573ba4a1b7c83aa8400279/STORIES.jpg)
![](https://freight.cargo.site/t/original/i/8d392ebc33025896b7e3e0bca4f5db142323e479e0a42bd6c97e25021ec180ae/06_2023-08-03_parkette_kinoto_casestudy-6762.jpg)
![](https://freight.cargo.site/t/original/i/308ddc99ac3b9eda2fc88d56cb6f1ded100e8e3882e6dc930bfc4a00dfc4d282/07_2023-08-03_parkette_kinoto_casestudy-6775.jpg)
Brand
Identity
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